Meet the team


Niclas has been working as a software engineer and consultant for close to a decade. During this time, he has worked on in-flight entertainment systems, video streaming platforms, public transport ticketing apps, and large-scale ecommerce platforms. Within ecommerce, he has worked with brands such as Adidas, Tommy Hilfiger, and Bestseller. Some things Niclas enjoys are functional programming, statistics, playing music, and lifting weights.



Having an interest in getting at the hard facts, discovering a best price using bayesian statistics immediately sounded worthwhile. Working with Rituals, Calvin Klein, and Adidas, the impact of well-written and data-driven software seemed obvious. As he regularly ends up discussing the value of being wrong and favoring learning what is right, the time came to prove the value of this philosophy. He likes to intersperse months of hard work with excellent live music and adventures with friends.


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